Saving money, does it really feel that great?

AP Photo/Ronald Zak

There are surveys to support virtually any view you care to hold but the latest dopey one trumpets that Brits feel just super when they save a bit of cash.

The study by moneysupermarket.com, presumably to back up the idea that using their website will make you feel like a thrifty marvel, says that 48% of people – still less than half, mind you – say they take great pleasure from securing a bargain, whether that means saving £1 or £100.

So the assumption would be that the other 52% of people – the statistical majority – are disciples of the church of retail therapy where maxing up the credit card, sucking up the overdraft or simply blowing their monthly wages on clothes, books, shoes or whatever makes them feel better because they feel they deserve it.