Lotus creates new level of odd with Freddie Mercury Evora

Lotus has been involved in some truly strange celebrity tie-ups over the last couple of years – the Norfolk-based company rolled out the likes of Naomi Campbell, Brian May, Mickey Rourke and Stephen Baldwin at the Paris show last year, and recently announced rapper Swizz Beatz as their new marketing man.

But the latest star name to be attached to the sports car company is one no-one would have predicted – Freddie Mercury.