Seat buys some prime advertising space

If there's any doubt as to who Seat is trying to appeal to with its latest range of cars, then its recent sponsorship deals might provide a clue.

The company has put its name to football's Europa League, Shakira's world tour, the Reading and Leeds Festivals and now this beach volleyball slice of heaven.

It seems to be working – productivity has dropped in the all-male, twenty-something Autoblog UK office today, but we have a strange urge to go and test drive a range of small Spanish cars.

Click below to see the two videos.