Ford lowers its prices

Ford has chosen to lower the prices of its current range, rather than introduce a budget, entry-level trim as reports had suggested.

Seasonal promotional prices have been made permanent, meaning reductions of up to 15 percent are now available on the Ford range.

The announcement marks a change in fortunes for Ford customers, as the company has recently made a habit of instigating price rises rather than cuts – there have been at least five increases in the last 18 months.