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The think tank is also urging further rises over the course of the next five years which could eventually see tobacco lovers paying a whopping £7.42 a pack. This money, says Policy Exchange, could be put to good use...like offering pregnant smokers a £10-a-week "reward" for quitting.
Researchers say that, though tax on tobacco brought in £10 billion each year, the cost of dealing with the fallout totalled £13.74 billion. Included in that total is £2.7 billion of healthcare, £2.9 billion lost to workers taking cigarette breaks, £342 million spent clearing up after smokers and £507 million putting out accidental fires.
The extra £10 million in revenue could, the research said, be spent on more, already fairly prominent, media campaigns urging people to quit as well as incentives and quitting aids such as the Champix pill (currently only prescribed to one in five smokers).
There's just one problem – with many smokers already feeling like social outcasts, will all this increased pressure merely cause them to dig in their heels?