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Although the NHS will pay a £185 administration fee to enlist each patient, the weight loss 'earnings' are paid by Weight Wins. While that may seem like a lot of money, bearing in mind the increasing numbers of over-eating Brits, consider that the NHS is currently spending huge amounts of taxpayer's cash on sending patients to Slimming World and it suddenly doesn't seem such a bad idea.
The Telegraph recently revealed that the NHS had spent more than £3m over a three year period buying vouchers for Slimming World and referring people to Weight Watchers. So perhaps this new scheme may encourage more people to take their weight seriously.
On the other hand, is it right that the taxpayer should foot the bill for Britain's unhealthy eating habits?