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And as the one-time pop sensations, those famous only for their sleeping partners and the obligatory glamour model trooped into the house, it seemed unclear whether it was the viewing public that is tired of the format, or simply that the format is getting tired.
No doubt there will be many viewers glued to the antics of Vinnie Jones, Sisqo and Ekaterina Ivanova but it still feels a little as if the show is going out with a whimper rather than a bang.
Whether cage-fighting cross-dresser Alex Reid or born again Christian Stephen Baldwin will draw the same viewing figures as those of the first series remains to be seen and just the fact that each 'celeb' has to introduce themselves seems to really hammer home the point.
From I'm A Celebrity, Get Me Out Of Here to the now extinct Celebrity Love Island, it was Big Brother that began our obsession with reality television and now things appear to have gone full circle.
Have we had enough of reality TV, celebrities or possibly even both? That is the question.